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Writer's pictureEquestrian Online Media

Social Media Content Ideas For Your Equine Business

Updated: Sep 22, 2023


social media content creation ideas 2023

Need some fresh ideas for your social media content? Below are some great ways that you can mix things up, promote your business, engage with your audience and stop posting the same TYPE of content over and over again!


If you have ended up on this page and are not an equine-related business, keep reading as these tips will help any business step up their social media content game. Now enough horsing around, let's get right to it!


Content ideas for your SERVICE based business

  • 3 benefits of your service that might surprise your audience

  • A timelapse of you providing your services

  • Meet the team! Share a few fun facts about your team or yourself

  • Customer success story, review or testimonal

  • Carousel post with tips showing how customers can overcome challanges they are facing in your industry

  • Video with 3 key reasons why your service is so popular

  • Your personal favourite horse related tips

  • The biggest lessons that you have learned in your industry

  • Re-share a photo or video showing how much progress you or your business has made or fun memories from the past

  • Before and after photo or video

  • Answer to a frequently asked question in your business

  • Explain 3 key benefits of the service that you offer

  • Share something people may not know about your or your business

  • Tell the story of how your business got started and challenges your faced along the way. People love a good start-up story!

  • Take a screenshot of a question someone asked in your comments. Then make a video of you answering that question.

  • Video of you showing "behind the scenes" of your business

  • Ask your audience what they would like to see and what they love about your social media pages.

  • 5 things you cannot survive without in your business. i.e "Starbucks coffee, mid day dog snuggles, a certain app that makes your life easier...." Have fun with it and of course tag any brands you mention.

  • Reels with funny and/or trending audio.

  • Re-upload a minimum of 3 posts from the previous year as content for the current month.


the difference between facebook reels and instagram reels 2023

Content ideas for your PRODUCT based business


  • Do a video tutorial of how to use your product

  • Timelapse of you packaging up your products or unboxing new inventory that has arrived

  • Give a video tour of your store

  • Give a video tour of you decorating for special occasions, holidays or events

  • Show how your product makes a great gift idea

  • Recommend other businesses, services or products that compliment the products that you sell.

  • Share your favourite or must have items that help you run your business. i.e service providers, apps, software, tools and remember to tag those brands!

  • Share your vision for the future of your company

  • Happy customers using your products and why they love them

  • How your product is made video

  • Tour of your office, store, manufacturing plant etc..

  • video or carousel post of "how to" use your product or how to care for it

  • 5 reasons you need (said product) in your life!

  • Re-upload a minimum of 3 posts from the previous year as content for the current month.


equine marketing

TIPS TO REMEMBER


INSTEAD OF OBSESSING OVER FLUCTUATING FOLLOWER NUMBERS, DO THIS:

CREATE GOALS/TARGETS AROUND BUSINESS SUCCESS MARKERS

  • Rather than social media vanity metrics, focus on your website traffic, email sign ups, new business leads and sales i.e. things that will bring actual cash money in.

RECREATE HIGH-PERFORMING CONTENT

  • Review the content with the highest engagement, website clicks and DMs and create more like that. Focus on creating quality content (blogs, Vlogs, videos, printables and downloads etc.) that will entice people to visit your website where they can get to know, like and trust you.


COLLECT SUBSCRIBERS, NOT FOLLOWERS

  • Encourage your existing social media contacts and website visitors to sign up to your email list – so you can continue to connect with them on YOUR terms and not just when the algorithm is playing nice.

LOVE THE ONES YOU’RE WITH

  • Focus on engaging with your current followers instead of seeking out new followers. Watch and comment on their Instagram stories and posts and DM them with helpful tips or words of encouragement. This will deepen your connection and move them closer to taking the next step toward becoming your customer, client or reader.

TRACK YOUR SOCIAL MEDIA STATS ONCE A MONTH ONLY

  • In between, don’t even look. Record your follower numbers and objectively observe any changes. If there’s been a significant increase or decline, then you can take the time to investigate why this may have occurred.



CONCLUSION

By creating engaging content on your social media pages, your brand has a better opportunity to reach potential customers. Whether you are a top rider looking to obtain new sponsors, a tack shop looking for more clicks on your website, or a stable promoting your horse sales, Equestrian Online Media has custom solutions to realize your social media goals while giving you more time to focus on running your actual business.


If you don't have the time to successfully manage your social pages, the technical skills or temperament to learn how to create great video content in today's online landscape or find it frustrating that the posts you upload do not get the response you had hoped for, send us and email to talk about how Equestrian Online Media can help you be successful in the online space. Happy Horsey content making everyone!




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