Need some fresh ideas for your social media content? Below are some great ways that you can mix things up, promote your business, engage with your audience and stop posting the same TYPE of content over and over again!
If you have ended up on this page and are not an equine-related business, keep reading as these tips will help any business step up their social media content game. Now enough horsing around, let's get right to it!
Content ideas for your SERVICE based business
3 benefits of your service that might surprise your audience
A timelapse of you providing your services
Meet the team! Share a few fun facts about your team or yourself
Customer success story, review or testimonal
Carousel post with tips showing how customers can overcome challanges they are facing in your industry
Video with 3 key reasons why your service is so popular
Your personal favourite horse related tips
The biggest lessons that you have learned in your industry
Re-share a photo or video showing how much progress you or your business has made or fun memories from the past
Before and after photo or video
Answer to a frequently asked question in your business
Explain 3 key benefits of the service that you offer
Share something people may not know about your or your business
Tell the story of how your business got started and challenges your faced along the way. People love a good start-up story!
Take a screenshot of a question someone asked in your comments. Then make a video of you answering that question.
Video of you showing "behind the scenes" of your business
Ask your audience what they would like to see and what they love about your social media pages.
5 things you cannot survive without in your business. i.e "Starbucks coffee, mid day dog snuggles, a certain app that makes your life easier...." Have fun with it and of course tag any brands you mention.
Reels with funny and/or trending audio.
Re-upload a minimum of 3 posts from the previous year as content for the current month.
Content ideas for your PRODUCT based business
Do a video tutorial of how to use your product
Timelapse of you packaging up your products or unboxing new inventory that has arrived
Give a video tour of your store
Give a video tour of you decorating for special occasions, holidays or events
Show how your product makes a great gift idea
Recommend other businesses, services or products that compliment the products that you sell.
Share your favourite or must have items that help you run your business. i.e service providers, apps, software, tools and remember to tag those brands!
Share your vision for the future of your company
Happy customers using your products and why they love them
How your product is made video
Tour of your office, store, manufacturing plant etc..
video or carousel post of "how to" use your product or how to care for it
5 reasons you need (said product) in your life!
Re-upload a minimum of 3 posts from the previous year as content for the current month.
TIPS TO REMEMBER
INSTEAD OF OBSESSING OVER FLUCTUATING FOLLOWER NUMBERS, DO THIS:
CREATE GOALS/TARGETS AROUND BUSINESS SUCCESS MARKERS
Rather than social media vanity metrics, focus on your website traffic, email sign ups, new business leads and sales i.e. things that will bring actual cash money in.
RECREATE HIGH-PERFORMING CONTENT
Review the content with the highest engagement, website clicks and DMs and create more like that. Focus on creating quality content (blogs, Vlogs, videos, printables and downloads etc.) that will entice people to visit your website where they can get to know, like and trust you.
COLLECT SUBSCRIBERS, NOT FOLLOWERS
Encourage your existing social media contacts and website visitors to sign up to your email list – so you can continue to connect with them on YOUR terms and not just when the algorithm is playing nice.
LOVE THE ONES YOU’RE WITH
Focus on engaging with your current followers instead of seeking out new followers. Watch and comment on their Instagram stories and posts and DM them with helpful tips or words of encouragement. This will deepen your connection and move them closer to taking the next step toward becoming your customer, client or reader.
TRACK YOUR SOCIAL MEDIA STATS ONCE A MONTH ONLY
In between, don’t even look. Record your follower numbers and objectively observe any changes. If there’s been a significant increase or decline, then you can take the time to investigate why this may have occurred.
CONCLUSION
By creating engaging content on your social media pages, your brand has a better opportunity to reach potential customers. Whether you are a top rider looking to obtain new sponsors, a tack shop looking for more clicks on your website, or a stable promoting your horse sales, Equestrian Online Media has custom solutions to realize your social media goals while giving you more time to focus on running your actual business.
If you don't have the time to successfully manage your social pages, the technical skills or temperament to learn how to create great video content in today's online landscape or find it frustrating that the posts you upload do not get the response you had hoped for, send us and email to talk about how Equestrian Online Media can help you be successful in the online space. Happy Horsey content making everyone!
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