The best way to get a rider sponsorship is to first develop your skills in a certain equestrian discipline and compete regularly. The better your results, the more likely you will be to procure a rider sponsorship from a company or many companies. As you begin to develop your skills and produce results, you will want to write a riding resumé that outlines your show results and other successes within the sport. This will show a potential sponsor that you are serious about riding, horse training and competing and that you can produce results.
A sponsor will want to know that their logo will be highly visible, and the best visibility is attained by being successful in the show ring. Show the sponsor that you can get their logo noticed by producing good show or event results. Even if you have not won a notable championship, list your top results and be sure to mention how you are improving to ensure you will win a championship of your division in the future. Your riding resumé should be submitted along with a cover letter that explains the steps you are taking to achieve your riding goals; be sure to explain how the rider sponsorship would factor into those plans.
Research the company carefully before submitting any materials for a potential rider sponsorship. Find out what products they offer that would help you in your pursuits, and find out how the shows or events you attend can help the company gain more exposure to key markets. You want to essentially sell yourself to the company as the best marketing option.
Companies may offer you a full sponsorship that will pay for entry fees and all essential gear, or they may offer very nominal sponsorship that does not amount to much. Never turn down sponsorship, no matter how small, as this is often an opportunity to build a relationship with the company for future sponsorships.
Think outside of the world of horses when searching for rider sponsorship. Some regional and national companies that have nothing to do with horses may want more exposure with certain markets that your participation in equine events can provide. Find out if any companies outside the horse world offer sponsorship opportunities, and do not be afraid to approach local companies for potential sponsorship as well. The company may not have considered equine rider sponsorship before, but if you approach them with the idea and give them plenty of reasons to invest in you, the likelihood of a sponsorship deal is greatly improved.
For many equestrians, growing their professional careers requires more than just great riding and horsemanship skills. It requires improving their visibility, networking with brands, gaining sponsorships, and connecting with their audience. All of this can be done online through creative marketing tactics, but nothing helps more than boosting social media presence.
SCHEDULE A CONSULTATION AND INCREASE YOUR RIDER SPONSORSHIP OPPORTUNITIES!
If becoming a sponsored rider is one of your goals but you just don't have the time to market yourself effectively, contact us online to schedule a consultation. At equestrian online media, we’ll help you harness the power of your personal brand quickly and effectively to get as many sponsorship opportunities from sponsoring companies as possible!
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